If you are going to choose only one personal branding tool to invest time in, choose LinkedIn. With a well-written profile and a focused strategy, LinkedIn can become your powerful partner in long-range branding and career management.
LinkedIn can help make you visible to the professionals who are looking for exactly the services you provide.
Your LinkedIn profile connects you with people who need what you have to offer when your profile has the right search terms and is written in a professional manner. It should contain a professional head shot, headline, summary, testimonials and contact information that make it easy to connect with you and answer the questions that your prospects want to know.
You may not know who might be looking for you, but a profile packed with the right search terms will help you get found. The reason that having a professional complete LinkedIn profile is so important is that LinkedIn is often your first impression to those who are Statistics report that over 60% of the time, the first impression to a prospect is your LinkedIn profile.
The reason for this is that even if people are researching you in Google, it’s likely that they’ll end up at your LinkedIn page. That’s because when someone searches your name, LinkedIn will typically show up at the top of the results – making your profile their most likely resource for learning more about you.
One of the best reasons for being on LinkedIn is that it allows you to showcase your expertise, accomplishments and testimonials. It is also a way to share your unique perspective. Through the way you write your summary to the content you share in your activity feed, the groups you join, and the conversations you have, you bolster your brand, sharing your thoughts in a personal way with connections and those who visit your profile.
If you are in doubt as to whether you should be on LinkedIn, the answer is yes. If you are not convinced yet, the statistics below should convince you that it is better to be LinkedIn than left out:
Over 25 million LinkedIn profiles are viewed every day.
2 new users join LinkedIn every second.
One in three LinkedIn profiles are viewed every day.44% of business to business marketers have generated leads on LinkedIn (whereas only 39% have generated leads via LinkedIn.One in three professionals on the planet are on LinkedIn.
If you have questions about LinkedIn or would like to connect, send your questions to This email address is being protected from spambots. You need JavaScript enabled to view it. or connect with me at https://www.linkedin.com/in/RhondaLSher.
